School of Marketing and Innovation | °®°®Ö±²¥ Muma College of Business
Kadeem Thomas grew up in Tampa, but during his college years, he gained a love of travel that would shape his life. The Master of Science in supply chain management student received one of more than 2,600 degrees conferred at °®°®Ö±²¥'s summer commencement ceremonies.
Digital food ordering drives increased indulgence and spending, °®°®Ö±²¥ study reveals As restaurants increasingly embrace technology for placing food orders, a new University of South Florida study reveals that digital ordering platforms significantly influence consumer behavior, often leading to more indulgent food choices and increased spending.
Stars vs. numbers: How consumers perceive online rating formats. A new study in the Journal of Marketing Research found that consumers view a 3.5-rated product to be higher — and better — when the score is illustrated in shapes like stars, circles and bars, versus numbers.
